UFO Info Week-End

Before an advertiser can make a claim it must hold documentary evidence to back it up

“Before an advertiser can make a claim it must hold documentary evidence to back it up. We expect rigorous trials,” Fowler explains.His concern is shared by the National Food Alliance which has made a number of complaints about health claims. Vice chairman Jack Winkler acknowledges that some functional foods can do good. But he questions the grounds on which claims are made: “What evidence is required should be examined – whether one study paid for by the company lasting six weeks is sufficient, or whether there should be an international, scientific consensus.”Use of words such as “promotes” or “maintains” rather than “prevents” enables slick marketers to sidestep strict regulations on health claims. This makes it unclear whether these products justify the premium prices they command, he said.

Then there’s the effect on attempts to improve the nation’s health, Winkler adds “Government strategy is to rebalance the national diet. The problem with these foods is they promise a single food solution.”Not so, according to Dr Richardson who says Nestle is positioning LC1 as a product for the whole family, to be eaten daily as part of a healthy, balanced diet. Britain’s tabloids accused the killers of shaming their country. The Daily Mirror bemoaned the tarnished image of their regiment, the supposedly elite Royal Green Jackets (battle honours: the Peninsula War, Waterloo, Sebastopol, Ladysmith). The Ministry of Defence paid the defence costs of the three murderers: well over pounds 100,000.By then, of course, Louise Jensen was a ghost, a familiar, smiling face from the British papers’ most over-used snapshot: dark eyebrows, long blonde hair, a Scandinavian extra in an essentially British drama – a Danish tour guide with a Cypriot boyfriend who had been in the wrong place at the wrong time One set of pictures showed her holding a beer glass The British papers called her beautiful That was as much public sympathy as she got Her story was never told.

“When the trial is over, you guys will all concentrate on the murderers,” a Cypriot friend of Louise’s said when I met him at Ayia Napa, the place of her death. “You’ll go on about the honour of the British army and ask yourselves how `your boys’ could kill her Louise will be just a picture in the paper.”And so it was. When just over a week ago, the Larnaca district court finally sentenced three British soldiers for the murder of Louise Jensen, the response was predictable. Louise’s family and friends still treasure photographs of her.