UFO Info Week-End

planned for second quarter 2009includes full distribution and advertising support behind Colgate Wispmini-brush and Colgate Sensitive Enamel Protect toothpaste

planned for second quarter 2009includes full distribution and advertising support behind Colgate Wispmini-brush and Colgate Sensitive Enamel Protect toothpaste. Latin America (26% of Company Sales)Latin American sales declined 3.5% and unit volume increased 1.5%. Volume gainswere led by Brazil, Venezuela, Colombia and Argentina. Higher pricing added15.5% while foreign exchange was negative 20.5%. Organic sales for Latin Americagrew 17.0% during the quarter.

Latin American operating profit increased 9%during the quarter due to higher pricing and lower advertising costs, partiallyoffset by negative foreign exchange and higher raw and packaging material costs.Colgate continues to build its strong leadership in oral care throughout LatinAmerica with its regional toothpaste market share at a record high year to date,driven by market share gains in nearly every country. Strong sales ofpremium-priced offerings such as Colgate Total Professional Clean, Colgate TotalProfessional Sensitive and Colgate Max Fresh Night toothpastes drove share gainsthroughout the region. In Brazil, for example, Colgate`s toothpaste market sharereached 69.9% year to date, up 100 basis points versus year ago. Colgate`sleading share of the manual toothbrush market for the region is at a record highyear to date at 40.9%, up 250 basis points versus year ago. Strong sales ofColgate 360° Deep Clean and Colgate Max Fresh manual toothbrushes throughout theregion contributed to this success. In other product categories, Colgate Plax Whitening and Colgate Plax Icemouthwashes, Palmolive bar soap and shower gel with ingredients from the Amazon,Protex Aloe bar soap, Lady Speed Stick Aloe Defense multi-form deodorants,Palmolive Caprice shampoo and Suavitel Magic Moments, a fabric conditioner witha touch-release fragrance that lasts for months after washing, contributed tomarket share gains in the region. Europe/South Pacific (21% of Company Sales)As reported, Europe/South Pacific sales and unit volume declined 20.0% and 4.0%,respectively.

Excluding divested businesses, sales and unit volume declined19.5% and 3.5%, respectively. Pricing increased 1.5% and foreign exchange wasnegative 17.5% Organic sales for Europe/South Pacific declined 2.0%. Volumegains in Australia, Romania, Czech Republic and Greece were more than offset byvolume declines in France, Italy, Iberia, the United Kingdom and the GABAbusiness. Operating profit for the region declined 26% during the quarter,reflecting negative foreign exchange and higher raw and packaging material costspartially offset by lower advertising costs.

Colgate maintained its oral care leadership in the Europe/South Pacific regionwith toothpaste share gains in Austria, Denmark, Germany, Greece, Switzerland,Czech Republic, Ireland, the United Kingdom and Slovakia. Successful premiumproducts driving these share gains include Colgate Max Fresh, Colgate Max White,Colgate Total Advanced Clean and Colgate Sensitive Enamel Protect toothpastes.In the manual toothbrush category, strong sales of Colgate 360° Deep Clean,Colgate Max Fresh and Colgate Max White toothbrushes contributed to growth inthe region. Recent premium innovations contributing to growth in other product categoriesinclude Colgate 360° Sonic Power battery toothbrush, Colgate Plax Alcohol Freeand Colgate Plax Ice mouth rinse, Ajax Professional bucket dilutable and AjaxProfessional glass cleaners, Lady Speed Stick Aloe spray deodorant and SouplineMagic Moments fabric conditioner. Greater Asia/Africa (18% of Company Sales)As reported, Greater Asia/Africa sales declined 3.0% and unit volume increased3.5%.

Excluding divested businesses, Greater Asia/Africa sales declined 2.5% andunit volume increased 4.0%. Volume gains were led by India, Russia, Philippines,Vietnam, Turkey, South Africa, the Gulf States/Saudi Arabia region and theGreater China region. Pricing increased 7.5% and foreign exchange was negative14.0% Organic sales for Greater Asia/Africa increased 11.5%. Operating profitfor the region increased 19% during the quarter due to higher pricing and loweradvertising costs, partially offset by negative foreign exchange and higher rawand packaging material costs. Colgate maintained its toothpaste leadership in Greater Asia with market sharegains in key countries throughout the region. In India, for example, Colgate`stoothpaste market share reached 50.3% year to date, up 180 basis points versusyear ago.